Mae Foong
👩🏻🎨 Art Director, Digital Designer, Brand Strategist, UXUI
Design Specialties
art direction
branding
graphic
illustration
painting
Hello!! I am Wen Hsia, people usually call me Mae.
Having worked extensively in the creative industry for almost 21 years, This is what I am passionate about in seeing beautiful creations. I'm quite a visual person you see, and quite an OCD and strict in the alignments and balance of aesthetics that gives quality to design. I am always ambitious and hungry to learn more unknowingly, and love to research and build things together. Always happy to have an 🍦 ice cream or ☕ coffee over a chat!
Work Experience
Feb 2021 - Present
UXUI / Brand Designer / PiquantIdeas
PiquantIdeas is a branding agency that specializes in Research and Strategy. We create brands that speak through to customers. www.piquantideas.com
Brand Creation | Brand Identity & Guidelines | Brand Architecture | Design Thinking | Creative Concepts | Brand Strategy | Innovation & Brand Transformation | Rebranding | Client Pitching
Mar 2009 - Jan 2022
Art Director / Reebonz
Reebonz - Your World of Luxury an ecommerce platform for buying and selling a wide range of luxury items. www.reebonz.com
Art Direction | Team Leadership | Design | Visual Design | Design Leadership | User Experience (UX) | User Interface (UI) | Product Design | Brand Creation | Brand Identity & Guidelines | Digital Media | EDMs | Presentation Decks | Photoshoot
Responsible for overseeing all design and innovation aspects of a group's products and services deliverables, scalable, predictable and insightful especially from the discovery stage. Works closely with digital marketing and tech teams in pursuing new business concepts, leads and converting customers with click thrus and user journeys. Provides support with creative input, meetings, presentations and proposal mock ups.
Feb 2021 - Present
Freelance Digital Designer / Self-employed
www.maefoong.com
Brand Creation | Brand Identity & Guidelines | Brand Architecture | Design Thinking | Creative Concepts | Brand Strategy | Innovation & Brand Transformation | Rebranding | Client Pitching
Some Clients include: CIIP, SPD Artisan Collab, Glovida, Reebonz, Bluescope Lysaght Sg,
Singapore Institute of Technology, NAFA, Savonix, SLS Nutraceuticals, Qanvast, Skin Belief, etc
Agencies include: PiquantIdeas, Amber Creative...
